For those of you who don't know what ARG's are, it stands for Alternate Reality Game and the concept of them is so very cool. The link will explain things better then I can. A few months ago, I stumbled upon this incredibly terrifying story about a some college kid who picks up an old copy of Legend of Zelda; Majora's mask in a sort of sketchy way. At first I had thought that was all it was, then I found out that there was a part two planned, but when I found it was just after "the pause" had started.
Now, Zelda is one of my favorite game franchises and has been for a very long time. Majora's Mask was always one of my least favorite of the series. I always found it kind of creepy, and the game play drove me up the wall. However, I got sucked into this story so hard for those exact same reasons. I have never felt terror like that from a piece of fiction before.
It's been just this past week I discovered it was part of an ARG, and that I've been catching up on the second story ark. Just in time for the third to start. I'm already totally obsessed. The sheer detail and thought that's gone into it is mind boggling. If you don't mind having a sore brain and sifting through a lot of crazyness, I seriously recommend checking this out.
The forum, which is where the third ark is based largely, can be found here. If any of you get into it, you can find me on the forum as clevernamepending, drop me a line and we can compare theories ;)
Be warned, you will obsess over this.